Spoonflower is seeking a Manager, Trade Sales & Demand for its Trade business. This person will be responsible for achieving revenue targets by developing and executing sales and marketing strategies to attract and convert new and relevant customers (residential and commercial interior designers). Incorporating insights from the Sales team and partnering with the Merchandising & Marketing team, they will translate business objectives into an end-to-end Go to Market strategy that resonates with our target audiences and achieve our financial goals. The ideal candidate will have a proven track record of growing a line of business in a B2B environment, pairing a demonstrated growth mindset with the ability to work cross-functionally in a fast-paced, high-performance team with a bias for action. Previous experience in the interior design industry is required. The Manager, Trade Sales & Demand reports to the Senior Director of Sales & Growth Marketing and will lead a team of Sales Account Managers.
Trade Strategy
Translate business priorities set by the Senior Director of Sales & Growth Marketing into an end-to-end Go to Market strategy, including sales and marketing tactics that attract and convert new customers and retain existing customers
Where applicable, partner with Merchandising to incorporate brand value proposition and product key selling points across multiple categories into Trade-specific activations
Sales Execution
Own and help to manage the existing Salesforce pipeline, reporting on opportunity creation, development and conversion
Lead pipeline reviews meetings and work with Sales reps on performance
Create and provide the Sales team with marketing materials and tools needed to support lead generation, customer engagement, and customer conversion
Develop content and collateral that is targeted to specific prospects we wish to convert
Marketing Execution
Manage the timely execution of Trade-specific marketing plans across all relevant marketing channels (e.g., CRM, SEM, Paid Social, Website) and internal marketing teams (e.g., Creative, Collaborations), including creation of creative briefs, dissemination of assets to channel leads, and measurement of results and KPIs
Own and manage the Partner Marketing budget for Trade
Own the identification and execution of all tradeshow and outside partner events (e.g., High Point, NeoCon, strategic interior design spotlight partners) and work cross-functionally with channel leads to deploy partner event marketing when and where appropriate
Performance Tracking & Insights
Provide Leadership team with weekly performance updates vs. plan and recommend any tactical changes needed
Conduct monthly and quarterly sales and marketing performance reviews to assess results vs plan, identify what worked and what did not, and share suggested changes to upcoming marketing plans based on learnings
Conduct regular competitive analysis
