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Office Hours with Ericka Saurit
Erickasaurit
September 26, 2025; 1:00 - 2:00 p.m. EST. Online
September 26, 2025 1:00 - 2:00 p.m. EST
Online

Whether you’re building your brand from scratch or refining an existing one, this is the Office Hours for you. During the virtual session, experienced marketing expert Ericka Saurit will offer personalized brand strategy support, answering all your presubmitted and real-time questions about your most pressing branding and marketing challenges.

This session is ideal for creative professionals who want to:

- Get clarity on what makes your brand stand out—and learn how to convey that quickly and clearly
- Understand what story-driven marketing really means—and how it can drive your message
- Refine or reposition your brand for a luxury client  
- Connect brand messaging to clients’ emotional motivations
- Get feedback on brand copy, service descriptions and positioning statements
- Move from “explaining what you do” to inspiring people to want to work with you
- Refresh Instagram, your website and content so that all your platforms work together to showcase brand value that stands out
- Discover simple ways to market with more intention and less overwhelm

Bring your big questions, leave with all the aha moments you need to kick-start your marketing machine this fall (and beyond!).

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

Office Hours is open exclusively to BOH Insiders.
Click here to learn more. If you are already a BOH Insider member, simply register and submit your question(s) through your Benefits Portal. Questions? Email membership@businessofhome.com.

Ericka Saurit has worked with interior design and marketing teams in the home industry for more than 20 years. As a global brand leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco; created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder and Procter & Gamble; and worked with top home companies in the United States, Europe and Asia to develop impactful brand messaging and engagement campaigns. In 2020, she founded Saurit Creative to serve interior designers and home goods companies with storytelling and marketing strategies. A Southerner at heart and traveler by trade, she maintains residences in both High Point, North Carolina, and the South of France.