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social media
social media
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August 20, 2025
A subtle strategy for monetizing your online audience
Designer Lauren Sullivan shares how her home functions as a marketing tool for her online shop, why she takes a hybrid approach to outsourcing content creation, and her subtle strategy to monetize content.
weekly feature
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August 13, 2025
Post a photo to Instagram, get sued? It’s happening
When a photographer captures an interior, they’re also capturing the work of dozens of other people, from the designer to the architect to the subcontractors and the vendors whose furnishings are featured. But who has the right to share that photo? Knowing the answer could keep you out of court.
social media
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July 25, 2025
How to harness a TikTok audience
Design creator Claire Randolph shares how she opens a dialogue with her audience, the value in creating content outside of your niche and the preparation that goes into making dynamic, attention-grabbing videos.
social media
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June 25, 2025
Finding a niche for ‘slow design’ on social media
Interior architect Alyssa Anselmo shares how she communicates her creative process on social media, adopting a slow approach to design and content—and providing resources to benefit the next generation of design professionals.
social media
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May 28, 2025
How to start design conversations on social media
New York designer Tommy Landen Huerter shares how he found a social media niche by unpacking the design industry’s inner workings, crafting a design package that capitalizes on his growing audience, and finding content inspiration that ignites online discussion.
social media
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May 15, 2025
Are Chinese factories really selling furniture on TikTok?
In recent weeks, many TikTok users have been inundated with videos from Chinese manufacturers who claim they can send brand-name goods directly to American consumers at a fraction of the cost. Experts warn that it’s not quite that simple.
social media
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April 30, 2025
How to showcase your design approach on social media
South Florida–based designer Meredith Stern explains why showcasing design minutiae is in demand on social media, why it’s essential to vary your content strategy on Instagram, and why her first hire was an expert in capturing online audiences.
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